Monday, November 21, 2016
by Pamela Dixon

Autumn in advertising

It’s that time of year again; the days are a little shorter and the jumper moves to the front of your wardrobe. That’s right, it’s autumn. And just as the summer sun brightens up the advertising world, autumn is all about getting warm and cosy and letting the infamous Christmas ads hit a little on the early side. Here are a few ways the lovely folk in marketing like to get you feeling all warm and fuzzy:

  1. Orange is the new background
    You can expect to see plenty of warmer colours around, and orange is a firm favourite as it matches the changing leaves and brings to mind soothing soups and the return of the pumpkin spice obsession!
  2. Get used to the F-word… Festive!
    It may be a bit too soon to start mentioning Christmas, but things begin to take a festive turn around Halloween and Bonfire Night, and then there’s no going back. After a long summer of nothing to celebrate, advertisers love to get into the cheerful spirit with everything from ghostly images to Black Friday sales.
  3. Christmas comes early
    Even though many believe that the Christmas season shouldn’t officially start until December, advertisers love to get in there early and before you know it, every advert is accompanied by the distant sound of sleigh bells. Even the beloved Christmas adverts from our favourite retailers have been officially released, proving that anything goes once Halloween and Bonfire Night have passed.
  4. We all love a bit of emotional blackmail
    As the weather gets colder and we all start to think of cuddling up by the fire, it’s the perfect opportunity for adverts to get a little sentimental. Whether it’s a lonely grandparent who just wants some company or a hedgehog who needs some love, autumn is the perfect time for us to get a bit misty-eyed.
    So now you’re well prepared to spot all the autumn trends in advertising, why not see how many examples you find? Or if you see some trends of your own, don’t be shy – we’d love for you to get in touch!