heycar

We were delighted to work with used car marketplace, heycar, delivering B2B brand awareness campaigns, event support, filmography and social media management.

From creating compelling mailers to dealers to supporting the team at Goodwood Festival of Speed, we’ve helped bring heycar’s disruptive and energetic brand to life.

We supported heycar with social media management, including content generation, community management and monthly reporting. With the aim of growing heycar’s presence and engagement, we crafted content under the three pillars: provoke, evidence and smile.

Strategy

Events, Branding, Social media, PPC, Digital media, Data profiling
Design

Print, Video Production, Email marketing, Photography, 360-degree Tours

We created a suite of stickers for Instagram to denote different series and topics to ensure consistent branding, with imagery and videography at the heart of the strategy. We also supported with content creation for heycar-sponsored events, including Goodwood Festival of Speed, Big Feastival and Brighton Comedy Garden, ramping up activity with on-site engagement and takeover-style posting.

We also refreshed heycar’s retailer-focused communications, including delivering a B2B brand awareness for use across email, print, digital and LinkedIn. With one competitor dominating the industry, the campaign was positioned to encourage dealers to use multiple platforms to support their stock strategies, highlighting heycar’s quality leads.

Our copywriting support helped reframe heycar’s messaging pillars to suit a B2B audience, while staying true to the brand’s upbeat and positive personality. Tone of voice guardianship was also key for a cohesive social media strategy.

We also supported heycar’s dealer partners event, ‘An Evening with the Good, the Bad and the Rugby’, hosted by James Haskell, Mike Tindall and Alex Payne – held at The Gherkin in 2023 and in Soho in 2024. As well as showcasing the B2B campaign visuals, converting various rugby puns (!) and creating our very own ‘heybar’, we were excited to see our work come to life.

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Our capabilities

We’re not aligned with one particular service; we’re driven by putting customers’ needs at the centre of everything. After all, limiting our offering will only limit your results.

Data &
Insights

Decisions that rely on a gut feeling can end with results that make you sick to your stomach. Data will support your instincts and smart insights will help you action them effectively.

– Customer Profiling
– GIS Mapping
– Effective Indexing
– Segmentation
– Data Management

Creative &
Design

Design and create content that clearly communicates the values and benefits of your brand.

– Branding
– Creative
– Graphic Design
– Animation
– Print

Digital, UX &
Development

Engage, convert and retain prospects and customers across multiple digital platforms.

– UX / Web Design
– Web Development & APIs
– Search Engine Marketing
– Social Media
– Email

Measurement & Analytics

Define, understand and manage the relationships between factors that deliver success.

– CRO
– Testing
– Analytics
– Reporting
– Return on Investment

Ready to
work with us?

Want to collaborate?

Work with us

info@denfield.co.uk

Want to say hello?

Call us

01926 881178

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