Events

Denfield have had the pleasure of working with Hendy Group for several years on many different events and in 2019 we hosted their first ever Group awards evening. Following the success of the event and the success of Hendy Group, despite the hiatus due to the pandemic, we were challenged to create an event that was even ‘bigger and better’. The brief heavily focussed on showcasing the growth of Hendy which we reflected in the event through a major growth in production, attendance, and impact. 

In 2023, the Bournemouth International Centre was transformed into a big top for The Hendy Awards which was the largest event that Denfield have ever produced. 

A 48-hour build culminated in an epic-scale event – a single night of celebration and recognition at the ‘Cirque Du Hendy’ Group Awards. The awards adopted a theatre-style format, where delegates were greeted with world-class entertainment from the West End cast of The Greatest Showman.  

Followed by an extravagant evening, with circus acts, street food stalls and a live performance from Rick Parfitt Jr, everyone put on their dancing shoes and partied the night away. Ten months of preparation, dedication, skilled organisation, and lots of risk assessments – it really was the greatest show. With 1,300 Hendy colleagues in attendance, there’s only room for bigger and better, and Denfield and Hendy are already in talks about Hendy Awards for 2024 and 2025. It’s now time to get back to the drawing board and see what else we have up our sleeves… 

CitNOW Group, a global market-leading provider of software for the automotive industry, tasked Denfield with event theming, production, and the delivery of CitNOW’s first group conference. The primary focus for the conference included uniting as a global team, across seven newly-acquired businesses, whilst announcing a new vision for the business and networking.

Six months in the making, CitNOW Group’s conference took place at the De Vere Beaumont Estate, for an insightful day to discuss the prospects of the company. With the majority of guests travelling internationally from over 12 x different countries, travel management played a key role in the successful delivery of the event. 

The event theme of ‘Unify’ signified the international delegation of seven recently acquired global companies coming together as one team. It was crucial that the content delivered was of a strategic level, as opposed to granular and that all guests had ample time for networking with their new colleagues in relaxed surroundings.  

With a keynote speech from Olympic gold medallist Sir Matthew Pinsent, guests were shown the power of not only teamwork, but always giving that extra 1% to achieve their goals. A celebration dinner and entertainment followed for guests to be able to continue to network throughout the evening.

Denfield are thrilled to have been able to host Banana Moon Day Nursery’s annual Midnight Moon Awards ceremony for the past six years and counting. The pinnacle of many social calendars, the event is also an exciting milestone in the Banana Moon calendar.

The brief is to produce a vibrant and memorable celebration that provides recognition to the nurseries that have gone above and beyond while consistently outperforming throughout the year.

Banana Moon nursery franchises are based all over the UK, so the awards night is an opportunity for all teams to come together and network while enjoying awe-inspiring entertainment, delightful food and drinks, plenty of fun and recognising individuals and teams that have gone the extra mile throughout 2023.

Every year, the Midnight Moon Awards takes on a new theme, and 2023’s event was an ice-cool après-ski-themed celebration, with chalet host Stephen Mulhern presenting and rewarding the Banana Moon teams with the “piste” de resistance: the awards. We transformed Midlands-based venue Edgbaston Stadium into a cosy lodge with snowy slopes and an un-brrrr-lievable programme for the evening, and even making it snow indoors!

Check out the video below:

Arbury reached out to Denfield in 2022 to create and deliver their very first awards evening. It was a huge milestone for Arbury, as it was the first time all dealerships and head office had come together at the same time to mark a fantastic year. The brief focussed on creating that strong sense of community and coming together as one team.

Held at Edgbaston Stadium, Arbury celebrated dedication, performance, and also local community heroes, as well as the positive team culture, which was highlighted throughout the event. And, with the help of host Colin Murray, the awards were filled with support and laughter.  

A total of 220 Arbury colleagues were in attendance, and the evening saw a range of entertainment, from fire breathers to singing waiters. The event was a huge success, and the impact it has had internally at Arbury was, in the words of the client, ‘totally overwhelming’. So much so that next year’s event is already in the diary, and we are already talking about how we can make it even bigger and better. We can’t wait to do it all again!