Services | Data - Denfield

Data & Insights

Because the cost of insights is far less than the cost of guessing.

Let’s get to know your customers and audiences better

Data Strategy

To give your marketing campaigns the best chance of success, they need to be rooted in a strong, evidence-based plan. We analyse the hits and misses of previous campaigns, optimise future campaigns with everything you learn, and therefore drive better engagement and lead conversion.

  • Improve lead conversion
  • Drive engagement
  • Build loyalty

Customer Profiling

Through profiling and segmentation, understand your core audience types, their unique challenges and how best to communicate with them – prioritising where to spend your budget for maximum ROI.

  • Improve engagement
  • Build loyalty
  • Maximise ROI

Growth Modelling

It’s good to know where your business is today, but it’s better to know where it could be in five years' time. By forecasting business performance based on historical data and commercial objectives, you can optimise strategic decision-making to promote long-term growth.

  • Forecast growth
  • Optimise strategy
  • Stay ahead of competitors

Segmentation

Delivering a slick user experience and a beautiful website are now an expectation of many of your prospects. Don't try and change their behaviour – let us help you give them what they need, when and where they need it.

  • Maximise marketing efforts
  • Improve website performance
  • Make yourself memorable

GIS Mapping

Through UK-wide heatmapping and cluster analysis, target densely populated areas of your desired audience for maximum efficiency with less spend. Build your customer base around existing stores or find hotspots of target prospects to expand your reach and open new locations.

  • Maximise opportunities
  • Increase market share
  • Increase revenue

Data Management

Enhance your database by cleansing and maintaining existing customer records while supercharging it with GDPR-compliant prospect data. Through targeted prospect analysis, boost your chances of turning prospects into loyal customers.

  • Improve data quality
  • Stay GDPR-compliant
  • Find new prospects

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info@denfield.co.uk

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01926 881178

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