A family-run car supermarket with locations in Yorkshire and the Midlands. We worked with AvailableCar to develop their marketing comms and new website. Starting with a brand audit, we analysed their current marketing assets and developed a simplified visual identity.
After creating a cleaner, more ‘digital-ready’ icon and word mark, our Studio team developed a comprehensive brand manual – a guide for using the newly established identity. This work was supported by the Copy team, who identified the brand’s core messaging and tone-of-voice cues to support the core principles of the business.
Our Studio also designed a suite of showroom materials in the new visual framework, which celebrated the new unique AvailableCar purple scheme.
The new visual identity provided a launchpad for our Digital team, who went to work creating a new website with improved search functionality and simplified navigation, as well as giving the overall visual experience a more cohesive feel.
We also provide AvailableCar with ongoing social media marketing support, creating animated and static assets to promote offers and events, as well as support in creating branded internal documentation.
All of these elements combine to produce memorable, custom campaigns – such as for Euro 2024. The ‘Score & …’ campaign jumps on relevant trends while also putting customers and the community at the forefront.
Pamela Murdock, Head of Marketing
We’re not aligned with on particular service; we’re driven by putting customer’s needs at the centre of everything. After all, limiting our offering will only limit your results.
Decisions that rely on a gut feeling can end with results that make you sick to your stomach. Data will support your instincts and smart insights will help you action them effectively.
– Customer Profiling
– GIS Mapping
– Effective Indexing
– Segmentation
– Data Management
Design and create content that clearly communicates the values and benefits of your brand.
– Branding
– Creative
– Graphic Design
– Animation
– Print
Engage, convert and retain prospects and customers across multiple digital platforms.
– UX / Web Design
– Web Development & APIs
– Search Engine Marketing
– Social Media
– Email
Define, understand and manage the relationships between factors that deliver success.
– CRO
– Testing
– Analytics
– Reporting
– Return on Investment
Want to collaborate?
Work with us
info@denfield.co.uk
Want to say hello?
Call us
01926 881178
