Chester Zoo - Denfield

Chester Zoo

Did you know that Chester Zoo has over 30,000 animals? From an aardvark to a chimpanzee, a cheetah to a giant anteater, and the tallest giraffe to the tiniest golden mantella frog? But it’s much more than a tourist attraction, and it’s much more than a zoo – it’s an organisation that’s actively preserving and influencing the future of the world that we know today.


Their annual report is therefore one of the most important documents they produce. Our brief was to create an annual report that highlighted 2024’s theme, ‘Building for the future’, with an instant visual appeal that would make people want to read from cover to cover, using the zoo’s revitalised branding. Our first partnership in 2022 earned multiple awards; the 2023 and 2024 reports yielded even more gold! Here’s why…

Did you know that snow leopards can’t roar? Our cover has long been a storytelling device, and the 2024 design gives the leopards – and other wonders of the living world – a voice. The arrival of Yashin and Nubra, the snow leopards, at Chester Zoo allowed for majestic, documentary-style photography, supporting a shift to a more editorial approach.

The report balances editorial sophistication with the functional clarity expected from an international wildlife charity and national conservation zoo. Every design choice serves the story, while maintaining a consistent visual language across word- or data-heavy and narrative sections.

Each section has its own organic feel, supporting the diversity of the zoo team and the animals and plant life they are trying to preserve. Whether quantitative or qualitative, all the key metrics are easily accessible, graphically represented and embedded in context. As well as candid photography, specific visual cues are used to guide the reader through the report.

The print specification was important too – with the zoo’s Conservation Masterplan underway, ensuring the printed stock had the right eco credentials was imperative. The report was printed on uncoated stock with no laminations – so as not to flatten the colours – and with no spot UV, ensuring every element of the report was recyclable. It was printed by a printer who is certified to ISO 9001 and ISO 14001 quality and environmental standards and who also holds an FSC certification.

The Outcome?

Another beautiful, award-winning coffee-table-style book printed and delivered to investors, stakeholders and members.

Our capabilities

We’re not aligned with one particular service; we’re driven by putting customers’ needs at the centre of everything. After all, limiting our offering will only limit your results.

Data &
Insights

Decisions that rely on a gut feeling can end with results that make you sick to your stomach. Data will support your instincts and smart insights will help you action them effectively.

–  Customer Profiling
–  GIS Mapping
–  Effective Indexing
–  Segmentation
–  Data Management

Creative &
Design

Design and create content that clearly communicates the values and benefits of your brand.

–  Branding
–  Creative
–  Graphic Design
–  Animation
–  Print

Digital, UX &
Development

Engage, convert and retain prospects and customers across multiple digital platforms.

–  UX / Web Design
–  Web Development & APIs
–  Search Engine Marketing
–  Social Media
–  Email

Measurement & Analytics

Define, understand and manage the relationships between factors that deliver success.

–  CRO
–  Testing
–  Analytics
–  Reporting
–  Return on Investment

Ready to
work with us?

Contact us

Want to collaborate?

Work with us

info@denfield.co.uk

Want to say hello?

Call us

01926 881178

 

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