We’ve worked with Wellesley (Principal Partner of St. James’s Place) for over five years, supporting them in their continual goal of increasing funds under management while maintaining their incredible client service.
The company celebrated its 25th year in business in 2021. Post celebrations, a forward planning strategy day identified various growth areas for the company. In order to thrive in new customer segments and attract the new mosaic profiles, Wellesley needed to focus on brand awareness and visually explain their values through all external communications.
With a new strategy and ambitious growth targets, we implemented a rebrand that appealed to clients new and old. Our studio provided a new visual identity, along with a new tone-of-voice strategy and ongoing customer profiling, insights and location mapping analysis from our data team.