Ellie Warburtons Cakes - Denfield

Ellie Warburtons Cakes

In 2020 Warburtons made the strategic decision to extend its product portfolio. With 95% of the adult population eating cake – in a marketplace worth £2.3bn per annum in the UK –  the cake category was an exciting new venture for the 147-year-old bakery brand. Denfield helped Warburtons launch the new range, called Ellie Warburtons Cakes, in 2021.

Our creative and copy teams developed a range of assets including logo design, colours, patterns and other brand codes, in addition to tone-of-voice. 

The data and insights team also worked with Warburtons on their GTM strategy, assisting with location analysis and customer segmentation, alongside research for taxes and law, products and pricing.

Denfield helped the Warburtons’ team develop designs for pop-up shops and a range of collateral. Denfield creative team also designed packaging for the new cakes – a project that included developing ‘transportable’ solutions for DTC and gift box sleeves for special occasions.

Our digital department developed an on-brand, online experience in the form of a DTC shop, using the Shopify platform, alongside an engaging social media experience.

We also supported with beautiful photography and videography, capturing shots of the cakes for social media marketing and product shots.

“Denfield have been an integral part of Ellie Warburtons Cakes right from the start. They are a highly creative flexible team & I really enjoy working with them.”

Debbie Rudkin – Business Controller, Warburtons

Our capabilities

We’re not aligned with on particular service; we’re driven by putting customer’s needs at the centre of everything. After all, limiting our offering will only limit your results.

Data &

Decisions that rely on gut-feeling risk delivering results that make you sick to your stomach.

–  Customer Profiling
–  GIS Mapping
–  Effective Indexing
–  Segmentation
–  Data Management

Creative &

Design and create content that clearly communicates the values and benefits of your brand.

–  Branding
–  Creative
–  Graphic Design
–  Animation
–  Print

Digital, UX &

Engage, convert and retain prospects and customers across multiple digital platforms.

–  UX / Web Design
–  Web Development & APIs
–  Search Engine Marketing
–  Social Media
–  Email

Measurement & Analytics

Define, understand and manage the relationships between factors that deliver success.

–  CRO
–  Testing
–  Analytics
–  Reporting
–  Return on Investment

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01926 881178