RTC Rebrand - Denfield

RTC Rebrand

Leading automotive software specialists Real Time Communications (RTC) commissioned Denfield to evolve their existing brand and suite of products to reposition the business with a focus on the real-time benefits its products provide to dealerships.

Gathering research and insights into the competitor landscape and wants and needs of the customer, Denfield developed a suite of products and a futured proofed naming convention using the ‘REAL’ prefix.

The Outcome?

Focusing on the benefits to the customer – Denfield delivered a rebranded suite of collateral including a new website, sales decks, stationery, social media assets, product explainer animations and much more. At all times maintaining the tone of voice: a b2b business with a b2c personality. B2B at its best!

Our capabilities

We’re not aligned with on particular service; we’re driven by putting customer’s needs at the centre of everything. After all, limiting our offering will only limit your results.

Data &

Decisions that rely on gut-feeling risk delivering results that make you sick to your stomach.

–  Customer Profiling
–  GIS Mapping
–  Effective Indexing
–  Segmentation
–  Data Management

Creative &

Design and create content that clearly communicates the values and benefits of your brand.

–  Branding
–  Creative
–  Graphic Design
–  Animation
–  Print

Digital, UX &

Engage, convert and retain prospects and customers across multiple digital platforms.

–  UX / Web Design
–  Web Development & APIs
–  Search Engine Marketing
–  Social Media
–  Email

Measurement & Analytics

Define, understand and manage the relationships between factors that deliver success.

–  CRO
–  Testing
–  Analytics
–  Reporting
–  Return on Investment

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