Dealer Auction

We’ve worked with automotive digital wholesale marketplace Dealer Auction since 2020, following its formation through a joint venture between Cox Automotive and Autotrader in 2019.

We kicked off by providing copy and PR support to bolster their exciting digital-first proposition. Interviews with key stakeholders and thought-provoking blogs helped evidence the fact that there’s far more to digital wholesale than simply moving traditional auctions online; it’s transforming how the whole remarketing ecosystem works.

Our relationship has evolved into creating monthly and quarterly press releases and blogs, which are often picked up by the trade press. We also support with ad hoc tone-of-voice work, SEO blogs and social media campaigns.

Services

Copywriting, SEO, social media, PR

How do digital sellers give their dealers confidence in the vehicles they’re buying when they can’t kick the tyres? Data. Rich, reliable, real-time data.

We deliver monthly and quarterly reports that crunch the important numbers. We track Dealer Auction metrics, focusing on hot topics, including the potential retail margin that can be achieved on vehicles bought via the platform’s open network and the top-selling EVs.

At Denfield, we have an affinity with Dealer Auction’s data-first approach, and we love turning the numbers into a narrative that resonates with dealers, giving them the confidence to diversify their stock profiles or double down on popular models.

We have also created several copy-led social campaigns that raise Dealer Auction’s profile and encourage engagement. We were tasked with producing a timely themed campaign to attract trade sellers of unwanted or overage stock that’s often received in part-exchange.

‘Love your part-ex’ was a cheeky Valentine’s Day campaign that played on the ‘ex’ element of part-ex. It showcased Dealer Auction’s trademark disruptive personality, contrasting exes with the famous day of love, while boosting awareness that this trusted trade-to-trade auction platform can help dealers shift unwanted stock quickly and profitably.

“We’ve been working with Denfield for over five years, and they’ve become a true extension of our team. From regular PR to long-form content like the Retail Margin Monitor, EV Performance Review and our Under the Hood quarterly report. These pieces regularly get picked up by the trade press and have helped cement Dealer Auction’s position in the vehicle sourcing and remarketing space.

“Rachel’s been our go-to writer throughout – she takes the time to understand what we’re trying to say (and why), isn’t afraid to challenge us when needed and has played a big part in shaping the Dealer Auction tone of voice into what it is today. And behind the scenes, Harveel keeps everything running smoothly, always quick to respond and ready to help however she can.

“Reliable, straight-talking, easy to work with.”

Zoe Matthews, Marketing Lead, Dealer Auction

Our capabilities

We’re not aligned with one particular service; we’re driven by putting customers’ needs at the centre of everything. After all, limiting our offering will only limit your results.

Data &
Insights

Decisions that rely on a gut feeling can end with results that make you sick to your stomach. Data will support your instincts and smart insights will help you action them effectively.

– Customer Profiling
– GIS Mapping
– Effective Indexing
– Segmentation
– Data Management

Creative &
Design

Design and create content that clearly communicates the values and benefits of your brand.

– Branding
– Creative
– Graphic Design
– Animation
– Print

Digital, UX &
Development

Engage, convert and retain prospects and customers across multiple digital platforms.

– UX / Web Design
– Web Development & APIs
– Search Engine Marketing
– Social Media
– Email

Measurement & Analytics

Define, understand and manage the relationships between factors that deliver success.

– CRO
– Testing
– Analytics
– Reporting
– Return on Investment

Ready to
work with us?

Want to collaborate?

Work with us

info@denfield.co.uk

Want to say hello?

Call us

01926 881178

Back

Dealer Auction

Services

“Reliable, straight-talking, easy to work with.”